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Adi Jaffe, PhD

CEO & Founder IGNTD INC.

Adi Jaffe, Ph.D. is a #1 best-selling author (The Abstinence Myth) and a nationally recognized expert on mental health, addiction, relationships and shame. He lectured in the UCLA Psychology department for the better part of a decade and was the Executive-Director and Co-Founder of one of the most progressive mental health treatment facilities in the country - until he started IGNTD.

Dr. Jaffe, through IGNTD, is changing the way people think about, and deal with mental health issues. His passion in the role of shame destroying lives is the philosophy behind IGNTD Recovery and its aim to greatly reduce the stigma of addiction and mental health.

Dr. Jaffe attended UCLA, graduating with a B.A. in psychology. It was during his undergraduate career that Adi began struggling with drug issues himself, eventually leading to a 4 year hiatus from studies and into the Los Angeles drug-dealing world where he became quite successful. During that period of his life, Adi's days looked more like a re-enactment of a beatnik novel or a Quentin Tarantino film than the life of an upper-middle class suburban kid. Following a SWAT team arrest in his apartment, and extended court case and a year-long jail sentence, Adi began rebuilding his life. This eventually led to his attainment of a Ph.D. from UCLA's top-rated doctoral program in psychology, where he graduated with honors. Even before he graduated Dr. Jaffe’s name had become known through his online and academic writing. His views on addiction and his research on the topic have been published in dozens of journals and online publications and he has appeared on numerous television shows and documentaries discussing current topics in addiction and the problem of addiction as a whole.

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