Gordon Hay

With over twenty years of invention, patent, and production experience in biomechanical technologies, Hay has helped ALINE become the foot services provider to ESPN’s Summer and Winter X Games as well as the world-renowned education and sports training institution, IMG Academy.

Since co-founding the company, he has helped ALINE to evaluate the lower body mechanics of over 100,000 diverse athletes from Olympic medalists to NFL and PGA players. 

ALINE is the world’s most advanced foot activation system, allowing your feet to move as nature intended by providing transformational alignment, comfort, and balance. Discover better motion and EXPERIENCE improved physical, mental, and emotional health!

Hay’s passion for human movement is a result of his childhood battle with severe asthma, which kept him benched on the sidelines of active life. From the bench, he became fascinated by the unique movement patterns that separated the high and low performing players on the field. Finally able to overcome his asthma as a teenager, he jumped into extreme sports. Desperate to push the performance envelope for himself and others, Hay entered the foot services industry in a search for answers.