Ilana Friedman

Founder and CEO, TUSOL

Prior to founding TUSOL, Ilana spent many years committed to improving access to and education around the importance of nutrition.

While studying at UC Berkeley, she ran a farmers market on campus to provide students with access to the healthiest food from local farmers in the Bay Area, and spent afternoons working with Elementary School students in their culinary gardens to educate them on the importance of healthy food.

After graduating, Ilana founded a non-profit organization in LA and NY bringing at-risk teens to local farms, farmers markets and kitchens to teach them about local, healthy food and how to incorporate it into their lives for optimal health.

During that time, she developed local, sustainable sourcing programs for a nationwide restaurant group.

Ilana then spent years in the Napa Valley at The French Laundry and Meadowood Resort with a focus on the symbiotic relationships between the restaurants, the farms, and the culinary experience.

With a strong desire to return to the health and wellness industry, she returned to LA in 2018 where she founded TUSOL as a means to support more people along their health journeys with access to the cleanest, most nutrient-dense, most effective wellness products.

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